Yurii Fedotov · Performance & Digital

Marketing and customer acquisition

What I can handle

Everything marketing needs to work as a system

Marketing strategy

Market, audience and competitor research; defining segments and positioning; developing a customer journey map and marketing plan.

Paid acquisition

Campaign setup and management across Meta (Facebook/Instagram), Google Ads and TikTok: hypothesis testing, optimization and scaling.

Analytics and automation

Tracking acquisition sources and user actions; reporting; automatic lead delivery to a CRM or Google Sheets.

Experience in specific industries

Marketing cases across industries

Case 01

GloraX — real estate marketing

2021–2022

Real estate

−15% CPA / −30–40% manual reporting / average monthly ad spend $200,000

Context

Marketing several residential and commercial real estate projects with different advertising channels, contractors and CRM systems.

What I did

Implemented end-to-end analytics integrated with CRM and automated reporting. Selected digital agencies for new project launches and established campaign and performance control.

Result

Average CPA across projects fell by 15%. Automation reduced manual reporting work by 30–40%.

Case 02

Sea Inside — real estate marketing

Georgia · 2023–2024

Real estate

Over $2.6M in sales / average deal value around $80,000 / 2.1× more qualified leads

Context

Real estate marketing with a long sales cycle. Advertising metrics had to be tied to lead quality and closed sales.

What I did

Reallocated media based on analytics and A/B tests and introduced video creatives. Connected advertising data to CRM records down to individual creatives.

Result

Sales exceeded $2.6M with an average deal value of around $80,000. Qualified leads increased 2.1× while their cost was cut in half.

Case 03

ZEEKR — automotive marketing

Uzbekistan and Kazakhstan · 2024

Official distributor (Kazakhstan, Uzbekistan)

CPL 50% and 20% below forecast

Context

Launches of new ZEEKR models in Kazakhstan and Uzbekistan. Each campaign required separate budget allocation, priorities and optimization.

What I did

Built media plans and forecasts based on previous campaigns. Worked with the PPC team to review results, select follow-up tests and adjust budgets separately for each market.

Result

For the first model, CPL came in 50% below forecast; for the second, 20% below. After a sharp increase in CPL in another campaign, it was brought back to the planned level.

Case 04

Online cinema marketing

Client under NDA · 2026

Five-day performance campaign built around a live broadcast

Trials and paid subscriptions — 5× above target / install-to-trial — 10.3% / 80% of conversions in the final 24 hours

Context

Short performance campaigns rarely have enough time or data for full optimization. In this case, demand already existed: users needed access to a specific sports broadcast before the event began.

What I did

The campaign ran for five days. The first two were a soft launch with a minimal budget; active promotion lasted three days. The offer and creatives were tied to the broadcast, while optimization was based on in-app events.

Result

Trial registrations and paid subscriptions exceeded the target fivefold. Install-to-trial conversion reached 10.3%, and 80% of all conversions came in the final 24 hours. Median time to trial was 5 minutes 56 seconds; median time to a direct purchase was about 9 minutes.

Case 05

Online hackathon marketing

Client under NDA · 2026

436 registrations with CPL below target

Target — 394 / actual — 436 / CPL 10% below target

Context

The goal was to attract participants from multiple countries and reach the registration target within the planned cost per lead.

What I did

Before launch, the ads were rewritten to explain the entry requirements and prize fund more clearly. The campaign started in 68 countries. Performance was analyzed country by country, with inefficient markets removed in stages.

Result

After the first full month, the campaign had reached 135% of the target for that period. The final result was 436 registrations against a target of 394, with CPL about 10% below target.

01 / 05

Experience I can bring to your project

6+years in marketing

$5K – $500Kmonthly advertising spend

up to 7people in teams I have managed

EuropeUAECISSoutheast Asia and IndiaNorth AfricaUnited States

Industries and products

Experience across industries

Real estateAutomotiveRetailFMCGDigital productsMobile apps

Let’s discuss what can be improved in your marketing now

What clients say

Testimonials

I can confidently recommend Yurii Fedotov as a highly engaged, capable specialist who delivers against agreed KPIs. At GloraX, Yurii worked as a digital marketing manager. He was responsible for media planning across digital advertising, developing promotion plans for several residential projects and managing contractors. Yurii was consistently proactive, followed new developments in the market and competitor activity, and responded quickly to change.

Ekaterina UlyanovaMarketing and PR DirectorGloraX

I worked with Yurii on a range of marketing tasks and can describe him as a highly skilled specialist. He goes deep into analytics, focuses on the numbers and makes decisions based on data rather than assumptions. He is attentive to detail, dependable and accountable: when he takes on a task, he carries it through to a result. Yurii has a broad understanding of marketing and an informed view on every issue. This can be both an advantage and a challenge in teamwork, but his position is always reasoned and supported by facts. If you need a marketer who can build a data-informed strategy and take projects through to a result, Yurii is an excellent candidate.

Alexander MakeevCEOSea Inside

I can confirm Yurii’s professionalism and high level of involvement in the ZEEKR media campaign in Uzbekistan. He was clear and precise in his work, responded quickly to requests and proposed effective solutions backed by deep technical expertise in advertising campaign setup.

Anna FrolkinaMarketing DirectorZEEKR Uzbekistan